Please take a moment to complete and submit the brief survey below. Your responses are strictly confidential, but your feedback will help us direct and improve existing programs and services as well as identify gaps and areas for further development.


Which ad(s) in this series have you seen on TV or heard on the radio?

Two guys meet in grocery store	TV ad	Radio ad
Mother/daughter in kitchen	TV ad	Radio ad

What was your first impression of the ad(s)?

Positive   Negative    Neutral
Positive   Negative   Neutral
Positive   Negative   Neutral
Positive   Negative   Neutral


What message did the ad(s) convey to you:

Two guys meet in grocery store	TV ad	Radio ad
Mother/daughter in kitchen	TV ad	Radio ad

How, if at all, did the ad(s) change your attitudes about HIV/AIDS and people living with HIV/AIDS?

Improved my attitude Effected no change in my attitude


Do you think these ads effectively challenge negative social attitudes about HIV/AIDS and people living with HIV/AIDS?
Yes    No


Did you find the information on our website (www.endHIVstigma.ca) useful?
Yes    No


Please indicate if you would like us to email or mail you more information re:

Fact Sheets on HIV/AIDS-related stigma and discrimination
Programs and Services of BC Persons with AIDS Society

If so, please provide your email address:

Mailing address:

Gender:	Male	Female	Transgendered
Age:	Under 30	30 - 50 years	Over 50

Please provide the first three digits of your postal code
(eg: V6B):